Site Design
Gobble Direct Marketing Landing Page
Optimized Gobble’s direct marketing landing page template through iterative A/B testing.
Refreshed the visual design with a lighter, more inviting color palette and softened corner radii to create a friendlier, more approachable experience. As a result, completed signups increased by over 50%, overall engagement rose by more than 4%, and the primary CTA click-through rate improved by over 200%.
Before
After
The Kindness Guide
Introducing an idea for a Walgreens online tool designed to help individuals learn how to support friends, co-workers, or family members during challenging times. Below are prototypes showcasing how this concept comes to life.
Illustrations by: Dani Knight
Women’s Wellness
Art Direction: Tom Dang | Designer: Cara Bucciferro | Copy: Andrea Bauer
Diversity Landing Page
Art Direction: Tom Dang | Designer: Illustration | Copy: Areif Sless-Kitain
Walgreens Scarlet Debit Card
Pharmacy Landing Page
Copy: Andrea Bauer
