Gobble
Sunbasket
Walgreens Advertising Group
Objective:
Develop a comprehensive email design system for Walgreens' vendor-sponsored communications. The primary objective is to clearly distinguish these emails as paid advertisements from third-party vendors, ensuring transparency and customer trust. The design will prioritize the vendor’s brand identity while seamlessly integrating elements of the familiar Walgreens aesthetic to maintain brand recognition.
Solution:
Sender Name: Emails will be sent using the new sender name, “Walgreens Presents.”
Subject Line: Each subject line will start with the sponsor’s name for transparency.
Header: The email header will clearly state that it is sent on behalf of the sponsor.
Body Design: A Walgreens core color will be used as a background to frame the sponsor’s content while maintaining brand consistency.
Walgreens
Writer: Areif Sless-Kitain
Writer: Andrea Bauer
Writer: Andrea Bauer & Hillary Lichtenstein
Writer: Hillary Lichtenstein
Writer: Andrea Bauer